The old Infallible Never Fail was soon known as the Never Fail Classic Lip Color. With its popularity, L'Oreal saw an opportunity to grow the line by adding new shades and revising old ones. Soon after, another line was born with colors inspired by famous celebrities this line was called Stars Collection and it featured artists like Beyonce. Its unique mirror-like design granted both, functionality and convenience. Released in early 2011, this multi-tasking duo of Lip Color + Top Coat became popular very quickly. Take a look at the example below, L'Oreal Infallible Never Fail Lip Color is a perfect example of this. Some colors become unfit for the current times or they've discovered a new variant that might be more popular so they discontinue the product and relaunch the line with a fresh new look, a fresh new product overall. You might even think yourself crazy! This is a very common reason for companies to discontinue products. Have you ever notice a slight change to a shade you've been buying for years? It doesn't look quite the same anymore but the name and number is the same. If you wish to learn more about your favorites, take a look below at three of the most common reasons why companies decide to take out popular lines from their inventory. Here at BuyMeBeauty –as you may already know– we specialize in scavenging the world for long-forgotten discontinued makeup. It's frustrating to not be able to find the makeup you've been wearing for years but it might bring some closure to learn about the reasons why this atrocity happens. If we found a dollar bill on the ground for everytime cosmetic companies change their products and discontinue lines, we'd all be investing in our own cosmetic brands instead.
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